Visual Analysis Assignment Example | Topics and Well Written Essays - 750 words - 1

Visual Analysis - Assignment Example This document aims provides visual analysis of the painting, it shall further determine basic visual elements to analyze the artwork ‘Harmony in Red’. Analyzing the painting ‘Harmony in Red’ it can be observed that the painting portrays a scenario of the dinning room decorated with various types of fruits, vases and flowers. The painting gives an overall cheerful and bright affect in the minds of the people. The background of the painting is bright red; the motifs from the wall are falling down on the tablecloth of the dinning table. At the right hand side of the painting is a woman who is busy decorating the vases and fruit baskets on the table. In the middle, is a fruit basket that seems to be blurred and at the left are the chair and window. The window provides a different affect to the painting; use of cool colors of the window in the painting gives brighter affect to the painting. The painting is a bright luminous painting showing various objects in the painting. Analyzing the painting, it can be observed that the artist has made use of contour lines and implied line for showing the expression and sight of the women in the painting. The artist makes use of counter line to shoe define facial expression. In addition, the chair in the painting is made up of the same line, whereas the background of the painting has shaded and soft stroke to give a soft affect to the brightness of the red color. Analyzing the colors of the painting it can be observed that the use of red is extensively used in the painting with few blue line sin the motifs of the painting. This shows that the artist makes use of warm colors in the painting more than the cool cools. Warm colors create a warm and sensual impact in the minds of the viewers. Matisse in the painting makes excessive use of the saturation in the painting. In order to create a bright and warm look in the

The characteristics of customer relationship management in Apple Essay

The characteristics of customer relationship management in Apple Company - Essay Example CRM is regarded as not just the application of technology, but also a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them (Yu, 2009). As such, it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology. In this regard, Shanmugasundaram (2008) has noted that so far as the technological architecture of CRM is concerned, it is broadly categorized into 3 types which are as follows: Operational Analytical Collaborative Also, Bergeron (2002) has been of the opinion that CRM is a technology; and that it is basically a process that helps firms to create â€Å"consistent, repeatable and measurable results†. Thus the overt reliance of CRM on technology is facilitated through the various scholars who have noted the degree to which technology is a facilitator in CRM. Shanmugasundaram (2008) has been o f the opinion that there are various typical features of any good CRM program. CRM is basically linked to the corporate level strategy of the organization and envisages the establishment as well as the maintenance of long lasting relationships among the customers and the firm. However, it is always difficult to implement a successful CRM strategy. Bergeron (2008) has stated that overtly technologically reliant CRM policies may not always turn out to be electronically feasible. The author further notes that various technological problems as well as other issues arise while implementing an otherwise sound CRM policy plan on paper into action. Moreover, among the other major problems that arise is that the firm may not have a high level of technological expertise and the lack of such technological expertise may result in the firm’s outsourcing of the CRM implementation parts. This in turn makes the valuable data of the firm susceptible to the potential threat of the data falling in the hands of outsiders as well. Also, Bergeron (2002) states that technology is an integral part of the overall CRM process. In this regard, again, security and privacy can pose to be issues that may turn out to be hard to sort out during the implementation phase. So far as the ambit of CRM is concerned, it is seen as the automation of horizontally integrated business processes involving front office customer contact points via multiple, interconnected delivery channels (Peelen, 2003). Thus the purview of CRM spreads across various important functions of business like marketing, sales, service as well as support. Given the reach of CRM or for that matter the latest concept of using CRM from a strategic point of view, it becomes very important to ensure that proper care is taken in order to ensure proper planning as well implementation of CRM policies within the organization. In the context of the present study, it is imperative that the firm under consideration has indeed left a n indelible mark in recent times given the practices in retail marketing vis a vis customer relationship management. Thus the study envisages delving deep into the area of customer relationship management in general and that of the Apple company in particular in order to come up with insights as well as findings regarding the